As of 2024, businesses that are not investing in brand story video, are falling behind the competition enormously. Nowadays, people are starving for stories to watch and relate to instead of watching soulless commercials and ads. Nobody wants your monotone dialogue about how great your company or your product is. They want to know the real action behind the scenes and how you got where you are.
Brand story videos are great for building trust. When people get to know the founders, CEOs and brains behind a brand, they develop more trust towards that brand. It is because as humans we tend to trust people that we know more about than strangers that we know very little about.
The fact that you are here shows you probably are looking for inspiration to create your brand story. That’s why we gathered a list of top brand stories made up to 2024 here, so you can get an idea of what’s out there and plan your brand story better.
Let’s get into it!
What is a Brand Story Video?
Think of it as a biography, but for a business, told through a video. It can be made in various styles, such as live-action, animation, or a mix of both. A brand story video usually focuses on the history of the founders and the business, as well as their achievements throughout the years. It can also include elements such as awards, humanitarian efforts, client feedback, future visions, and multiple interviews with company decision-makers and personnel.
This type of video has proven to be very effective in communicating with a brand’s audience. Hence, we created this article to discuss some of the best approaches to brand/business story videos. Here is our carefully curated list:
1) Superbloom – Brand Story
The slow, steady pacing lets you take it all in, creating a calm, reflective mood that mirrors the brand’s ethos. Superbloom, an award-winning Colorado-based landscape architecture studio founded in 2021 by Stacy Passmore and Diane Lipovsky, is dedicated to crafting meaningful connections between people and the land through transformative design. It’s a video that doesn’t just tell Superbloom’s story, it makes you feel it.
2) Team Simpson – Brand Story
The Team Simpson brand story video is an inspiring and personal glimpse into what makes the company special. Through candid interviews with founder Timothy J. Simpson, team members, and investors, it highlights a group of people who are passionate about what they do and genuinely care about making a difference. The energy of the video shines through as it moves between lively office spaces, showing the team in action, and quieter, heartfelt moments, like Timothy sharing a meal with his family. His words, like “My vision is that no one ever lacks a legacy,” feel genuine and rooted in a deep sense of purpose.
3) The Story of Netflix – Mixed Media
The Story of Netflix is a heartfelt celebration of the company’s 25-year journey. It is made with a mix of stop motion, collage, still images and 2D animations. This playful and creative approach takes viewers on a nostalgic ride through Netflix’s humble beginnings to its evolution into a global entertainment powerhouse. I like the fact that they used this unique mixed-media style which feels personal and engaging. It is indeed a refreshing source of inspiration for brands wanting to tell their own story in a memorable way.
4) FLOWE – Brand Video
This video was made for FLOWE. Instead of a typical brand story video, FLOWE opted for a more intimate connection with its young audience. Throughout the video, this brand promotes sharing ideas and cooperation in innovation through a blend of images and footage.
They used neural networks for the morphing techniques to create new faces and new abstract environments from the existing ones. Certainly, a unique piece of work to get inspiration for your next brand video production.
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5) Pexip
Pexip went for a more conservative type of video. They’ve used widescreen, cinematic shots featuring their clients (in their offices) using their groundbreaking technology. The use of voice-over is prominent in this video. Another decent sample to get inspiration from!
6) Bluu Media House Brand Story
This Australian video production agency did not hesitate to show its advanced video equipment and techniques in this video. From high-speed to slow-motion shots to interviews with the founder and video crews, this video builds a good amount of trust with their audience. The helicopter shot at the start of the video acted as a good hook to entice the viewer to continue watching.
7) TransMedics – Animated Brand Story
The animated brand story video features the journey of an organ under the TransMedics care. While is no voice over in this video, the story is visualized well with the use of pristine 3D and 2.5D graphics. A great example if you need to tell a story that is otherwise difficult to portrait using live action.
8) UNTUCKit | Brand Story
This video proves that telling a brand story doesn’t need a long duration. In less than 30 seconds, the founder of this company explains why he created it and why it is beneficial to the audience. The cinematic slow-motion scenes do help create a trustworthy image of the brand as well.
9) Adelaide University
The University of Adelaide, located in South Australia, is a prestigious institution known for its cutting-edge research and high-quality education. This Australian university video doesn’t waste anytime to show off its origin’s history and achievements.
The highlights of this video are timelapse and drone footage, interesting interviews with admins and students and animated branding element incorporated in certain shots. All in all, it is a creative university story video to consider as reference if your brand is in the education industry.
10) PALS
The People and Animals Living Safely (PALS) program, which was launched by the Urban Resource Institute in 2013, is New York City’s first initiative to provide co-living arrangements in shelters for domestic violence survivors and their pets.
This brand story video starts with their CEO’s introduction and continues with medium shot interviews explaining the company’s goals and achievements.
11) Mumblebone – Brand Story
Chad and Louise Taylor, the heart and soul behind Mumblebone, bring together six generations of sheep-breeding tradition with a passion for innovation. Their brand story starts with a good cold-open scene and continues with some breathtaking aerial shots as well as interviews with their team.
12) Fielding Dental Healthcare – Brand Story
Among clinics, Fielding Dental did a good job portraying their professional team of doctors and facilities with this video. Their message is clear, and the videography is done with precision and creativity going hand in hand. Definitely a good example for the healthcare industry.
13) Franklin Music Academy
At Franklin Music Academy, skilled instructors create personalized music lessons that truly work to help children grow in both skill and confidence.
14) Miller Tippens Construction
High energy music, heli-shots and punchy statements. This construction company’s brand story does a good job grasping your attention. It beautifully continues with client video testimonials and portfolio scenes.
Miller-Tippens Construction specializes in general contracting and industrial-commercial construction which proudly serves the Oklahoma City and Tulsa communities.
15) Frank IV Clothing – Brand Story
This is one of those great examples we talked about earlier. They start with a humble story of how things began. It definitely helps to get close to the audience and speak on a human-to-human level. Videographers used worm’s-eye shots and slow-motion camera movements to create a unique feel around the company’s founder. I’d say this stands out among many brand story videos.
16) Esthetician
AskAliesh Skin Care Studio is a tranquil haven where every treatment is tailored to help its customers feel relaxed and glowing. Their humble approach, showcased in their inspiring brand story video, is a good example for similar small businesses looking to create a brand story video.
17) Daring Creative
Founded by Sasha Fedunchak, this creative agency explains its journey from the very beginning. It goes into details of the founders story from the time she migrated with her family to United States. They showcase their portfolio and services along the way as well.
18) Huepar’s brand story
The Huepar brand story video uses clean 3D animations and isometric designs to illustrate the company’s journey and commitment to innovation. The narrative focuses on the challenges in the construction and engineering industry, where traditional hand tools often led to costly measurement errors. Through the captions, we learn about Huepar’s founder, Lynn, who identified this problem in 2013 and set out to create a solution.
19) Crown Building & Construction
Beautiful walkthrough shots and camera spins add some good energy to this one.
Crown Building & Construction, based in Australia, crafts premium lifestyle homes with attention to detail. Their brand story video serves as an inspiring example for other construction businesses looking to combine craftsmanship with a personal touch.
20) Tarkiner
This is not a typical brand story indeed. Tarkiner’s brand story video is a breathtaking look into Tasmania’s North West Coast. It celebrates the rich connection between the Peerapper people and their land. Using a calm narration and stunning cinematic scenes, it captures the beauty and heritage of the region in a deeply moving way.
How to Create a Good Brand Story Video
Every great story has a foundation that pulls people in. It’s not just about the awards or the shiny achievements. It’s about the challenges a business founder faced or the mistakes and the moments that changed everything.
A good brand story video is about being real. People usually connect with authenticity, not perfection. Share where you started, what pushed you to change, and how you grew from it. Your setbacks, your moments of doubt, and how you overcame them are what make your video to be relatable and connect deeply with your audience.
A Few Tips to Improve Your Brand Story Video
2) Make It as Personal as Possible: Interview founders, managers, and even clients. Let them tell their side of the story. It is extremely helpful in building trust with your audience.
3) Use a Professional Video Production Team: It can’t be done in-house in a way that beats the furious competition. The whole purpose of the video is to build trust, so don’t ruin it with cheap, low-quality production.
4) Use Motion Graphics Where Applicable: It helps with explaining complex topics and spices up the video. You want to keep the viewers engaged, not bore them to death with stories. Motion graphics help break a linear story flow and make it dynamic. They can also be used in split screens or to visualize concepts beside the interviewee as they talk to the camera.
Thanks for reading! Wishing you success with your upcoming brand story video. Until we meet again!