The Client
Zaptec is a Norway based company that offers state of the art charging solutions for electric vehicles. It is one of the market leaders in the field of intelligent charging systems. Zaptec employs power electronics technology in combination with cloud-based and scalable charging options to deliver effective solutions.
Zaptec team needed to explain their flagship product and it’s complex functionality in an easy to understand manner using 3D animation. They specifically needed their product to look as realistic as possible.
The Process
First, we had to familiarize ourselves with Zaptec’s vehicle (EV) charging solutions to understand their products. After understanding their technology we prepared a comprehensive storyboard that included all the main aspects that Zaptec wanted to convey about their EV products.
For the animation part, we decided to go for a simple and clean design. The goal was to keep the focus on Zaptecs products and the benefits that customers can get from using them while excluding all the factors that can distract the audience.
This strategy made it easy for the message to be understood by the viewers on how Zaptec’s EV charging systems work. Furthermore, it complemented Zaptecs brand identity and provided a visual experience.
Upon receiving approval on our storyboard from the client we commenced bringing it to life through 3D modeling, rigging, 3D lighting and animation. Lastly, we managed post production tasks by editing all components and synchronizing them with the voiceover.
Upon the videos release our client expressed satisfaction, with these words: “Kasra Design delivered a high-caliber video that met the satisfaction of the client’s internal staff. Despite a few delivery delays, they ensured stellar project management and went the extra mile to meet the client’s needs. Kasra Design’s flexibility and solution-oriented approach were commendable.”
