The Client
Betterment, headquartered in New York City, is a leading financial advisory firm in the United States. As of 2023, it manages over 40 billion USD in assets, specializing in digital investment management, retirement planning, and cash management services.
Regulated by the Securities and Exchange Commission and a proud member of the Financial Industry Regulatory Authority, Betterment ensures a secure and trustworthy environment for your personal finance and investment needs.
The client approached us to create a series of 2D explainer videos to showcase and explain the various products they offer to their customers in the United States.
How We Did It
To create videos that aligns perfectly with Betterment’s goals, we settled on a vibrant and cohesive design. We chose a colorful, 2D style that captures attention while keeping everything simple and straightforward. To add a touch of approachability, we included little animated characters. We closely adhered to Betterment’s branding guidelines, ensuring the final video truly reflected the company’s identity.
To demystify the complex details of crypto, we used visual metaphors for intuitive understanding. Leveraging the ‘Universe’ concept, we depicted constellations to represent the network of different crypto coins, zooming in on each ‘star’ to explain the various elements within the Universe portfolio.
Our team then vectorized the sketches, transforming them into art created from mathematical equations rather than solid, color-filled square pixels. This method ensures the highest quality, even when zooming in on the details.
Our animators turned each scene from the digital storyboard into a vibrant reality. They made sure everything unfolded just as we had envisioned. We then synchronized the voiceovers with the animations, ensuring perfect timing. To enhance the viewing experience even further, we added some top-notch stock music. The final result was a seamless and engaging video that truly brought our vision to life.