The Client
Altenar provides sportsbook services to licensed gaming operators, offering a range of options from “software-only” products to fully managed sports betting platforms. Altenar is known for its proven stability and flexible, personalized service. The company develops and operates all its software in-house and powers it with premium quality data feeds to ensure top-notch performance.
The Altenar team contacted us to create a 3D animated video for their upcoming event. They needed an eye-catching 3D video that explains their betting product without the need for a voice-over.
The Production
Creating the 3D explainer video for Altenar’s sportsbook was a journey that blended creativity with technical expertise. Our animation team started with thorough pre-production research, diving deep into Altenar’s unique, customizable features and their advanced data feeds.
We made sure that everything we created adhered to the client’s color palette from their branding guidelines, ensuring brand consistency throughout the video. This groundwork helped us shape a storyboard and script that truly captured the innovative spirit of their offerings.
In the production phase, we brought these ideas to life using Cinema 4D. Our 3D designers meticulously crafted and animated each 3D model, paying close attention to details. We used Octane lighting and rendering techniques to make the visuals pop, ensuring everything looked stunning and realistic.
The magic continued in post-production, where our compositing experts worked their wonders in Adobe After Effects. They pieced together the final rendered sequences and added dynamic kinetic typography overlays.
These text elements were designed to be self-explanatory, as the client preferred a video without voice-over. This approach ensured the video was engaging and easy to understand, effectively showcasing Altenar’s strengths in a visually interesting way.
