Whether it’s about training employees, onboarding new hires, or celebrating company and team achievements, videos are at the forefront of transforming internal and external communication of organizations. This year (2025) is no exception.
Keeping in account the increasing importance of videos in workplace communication, this article will explore what it takes to create an impactful internal communication video, the current trends of the industry, and some practical examples to inspire you for your next project.
Let’s jump in!
What is an Internal Communication Video?
Internal communication video is a type of video used by organizations to share important information, messages, or general updates with their employees inside the company.
Unlike explainers and advertisements that are used to engage the general public and stakeholders, internal communication videos are exclusively created for the internal workforce.
These videos can cover a wide range of company and work-related topics, including employee training, hiring, organizational updates, data sharing and performance highlights.
The use of videos for the aforementioned purposes particularly experienced a huge surge amidst covid, where companies moved from regular physical meetings to webinars, live streaming, and video conferencing.
While covid’s gone, the use of video in internal communication is still going strong, providing a convenient, effective, and time-saving medium for sharing updates within and across organizations.
Is an Internal Communication Video Effective?
Using video for internal communication might be one of the best decisions you’ll ever make. Due to the dynamic nature of videos, they streamline your company messaging and enhance team alignment like nothing else. Here’s how:
Best Training Opportunities
Videos provide a detailed and immersive learning experience to all your employees.
With engaging modules, videos allow everyone to learn things at their own pace, making sure no one’s left behind.
Clear Messaging
Videos have the ability to convert complex and dry topics into interesting and engaging pieces of content.
So no matter what you have to explain to your employees, you can always rest assured that it will be communicated in the most intelligible way possible.
Easy Access
Unlike boring presentations that require all the employees in one room, video content can be accessed anywhere, anytime. All one needs is a decent phone and a good internet connection, and they’re good to go. You can even play these videos offline (without internet) in your company’s events.
Trends Shaping Internal Communication Videos in 2025
As the trend of using video in internal communication is increasing, following are some of the latest trends to keep an eye on:
Personalized Content
Just like any other audience, your employees too prefer tailored messages. Many companies are adopting AI-driven personalization practices to address their diverse teams.
The content is specifically created in a way that it feels relevant to different individuals related to different departments, roles, and locations, by addressing them in their own unique ways.
Interactive Videos
Interactive content is one of the best strategies to promote engagement. And that’s why many businesses are replacing simple videos with interactive ones, allowing the employees to make choices and provide their feedback straight up.
This is also one of the most effective strategies to foster two-way communication between employees and the organization.
Mobile-first Approach
As mentioned, covid absolutely changed how businesses work. Since more and more companies are hiring remote employees, content that’s watchable on the go is getting increasingly popular. That’s one of the reasons why more and more organizations are following a mobile-first approach in their internal communication videos as well, ensuring a seamless viewing experience.
Integration with collaboration tools
Many businesses are integrating videos with collaboration tools and platforms like Microsoft Teams and Slack. This way, employees can easily access video content when needed without having to switch between tools, taking convenience to the next level.
Step-by-step Guide to Create a Great Internal Communication Video
Step 1 | Define Your Objective
Just like any form of video, the one for internal communication starts with a clear objective. Before making a video, it’s crucial to go to the bottom of what you want to achieve with it. Plus, what you want to share with your employees. This will give you a clear direction and help you deliver your message more impactfully.
Step 2 | Prepare a Great Script
Once you have your main objective figured out, it’s time to write the perfect script. Generally, short and to-the-point scripts are considered best for these types of videos. Adding a pinch of storytelling might just give it the perfect amount of spice to enhance engagement and help your employees retain the overall message and information better.
Step 3 | Prepare The Equipment
Well, shooting a video requires a whole bunch of expensive equipment at hand. And obviously, this is where you will have to invest the most money. You can either get quality equipment yourself or hire a professional video maker company to do things for you. We generally recommend the second option due to their expertise and experience. This minimizes the chances of anything going wrong.
Step 4 | Focus on High Quality Video Production
This is the stage where the real magic starts—where your concept is converted into a visual reality. You can make the best out of it by recording the whole video in a highly professional setting and sticking to the script as closely as possible. Or, you can just let professionals like us handle the whole project and get a polished final product that fully reflects your creative vision.
Step 6 | Share and Gather Feedback!
Now that the video is produced, it’s time to give it the red carpet premiere that it deserves. So share it with all your employees through every company communication channel, gather feedback, monitor the results over time, and find out yourself if the effort was worth it.
The Dos and Don’ts of Internal Video Production
Be Creative
Well, accept it or not, but everyone’s used to seeing bland, dry, and corporate-ish corporate videos. If you are to follow the same approach, there’s no need to create a video at all. What we recommend businesses do is to think outside the box and explore different angles. Adding music, humor, and animations to your videos would be a great start.
Never Cut Budgets
While it’s very understandable to be budget conscious, cutting corners on crucial aspects of video production is never a great idea. While you don’t need Hollywood-level equipment for your internal communication videos, going completely basic isn’t the way either. To ensure the highest quality of production, we highly recommend investing either in good video equipment or a reputed video production company that has it all that you need.
Give Your Videos a Defined Objective
Don’t make a video just for the sake of creating a video. Every single video, whether for internal communication or otherwise, should have a clear objective and goal. As we mentioned earlier, defining a definite objective should come before anything else. It sets the tone for what’s to follow.
Keep It Short
Until and unless the video is about presenting annual reports and explaining processes, keep it as short and concise as possible. You don’t want to make your videos boring.
As a reference point, an updates video should have a maximum length of 2-3 minutes. In-depth topics can be extended to 10-15 mins.
5 Excellent Internal Video Types and Examples
Now that you know what internal communication video is and how to create one, let’s have a look at some great examples to get inspired from:
1. Core Values Video: Coca-Cola’s Make a Difference
Almost every company has a company culture core values video in their internal communication toolkit. The main purpose of such videos is to highlight your company’s values and core principles and reiterate them to your employees through an engaging medium.
2. Employee Recognition Video: Microsoft’s YES SHE CAN
Recognition videos are one of the best ways to boost a company’s employee morale, strengthen team relationships, and celebrate employee milestones. This high employee retention of your company promotes a healthy work culture where everyone’s working hard to get the same recognition. Here’s an excellent example from Microsoft of how an employee recognition video should be:
3. Diversity and Inclusion: Allyship at Netflix
Diversity and inclusion are two of the most important aspects of every organization these days. So before anyone joins your workforce, they will want to know your stance on such matters.
Diversity and inclusion videos can help you greatly in this regard. These videos not only let your existing customers know the importance of such values but could potentially attract new employees as well. Allyship at Netflix is one of the best examples.
4. Walt Disney’s Bob Iger’s Annual Shareholder Meeting
The success of your business and employees goes hand in hand. Annual report videos give your employees a clear overview of how the business is currently doing, what the future holds, and how the employees can contribute to cementing the success of the company. Have a look at Disney, for example:
5. Vyond’s Etiquette for Conference Calls
Training video is one of the best visual learning tools used by organizations to train and educate their employees about job-related skills, processes, policies, and etiquette. Over the past few years, these videos have rapidly replaced traditional in-person training and are comparatively more convenient, consistent, and engaging. For a better explanation of how these videos can help you, have a look at Vyond’s training video:
Partner with Kasra Design® to Create Your Internal Videos
Need to make an exceptionally good internal communication video that inspires your employees and drives results? Partner with us now and let’s transform your ideas into concepts and concepts into impactful videos that amplify your message. With a proven track record and years of experience, we know how to make content that fosters alignment, motivation, and understanding across your company. Contact our team here: KasraDesign.com/Get-a-Quote