Category Archives: Video Production Tips

The first thing you have to do is to figure out the goal of your video. It is imperative because the goal will shape your decisions down the road – writing a script, choosing the animation style, tone, and voice artist. Not all safety animated videos have the same goals.

Where do you host your amazing video content? Of course, your first instinct would be YouTube, but as much as the platform is popular, it’s not always the first choice for many people (or even businesses). Some prefer hosting videos to a private channel, some to a creative community like Vimeo, and some want a video player that they can customize and integrate into their web platforms.

We’ve all seen videos that go on for far longer than they need to. Others are unfocused, and bore the viewer or cause them to tune out. Your job as a video content producer is to tell a single, engaging story. To do this, you need to understand what story you want to tell.

Whether you are just a fledgling startup or a well-established company with years behind it, knowing how to pick a winning video production agency is important.

If you truly want to grab the attention of your users and set yourself apart from competitors, you can indulge in creating custom animations for your stories.

People prefer watching a video and learn about a business than having to scroll through lines of texts. Videos are more stimulating and directly affect the visual sense of people which heavily influences their perception of a business.

As a motion graphic artist, you’re expected to be fluent in multiple 3D animation programs to bring stories to life using 3D environment and effects. But it goes without saying that mastering a software is not enough to be an expert.

So, you have decided to get a greenscreen interview filmed to advertise you and your brand. Fantastic idea! Greenscreen interviews are a slick and professional way to get the face of your brand out into the world. However, be aware that there are a few things you need to make sure you do before and during interview situations.

It is somehow true and not true. There are many factors involved in the making of an explainer video and as part of the process, you are required to provide clear direction and brief to the production team. While you can probably guarantee a good result by hiring a large agency such as Leo Burnett, Ogilvy & Mather or Buck, you must have the capacity to cooperate with them.

A very crucial part in the production of video or animation is the storyboard stage. The team you hired to do your video will most definitely send you storyboard sketches or illustrated storyboard to show you the visual ideas they have for the video.