Category Archives: Explainer Video

Finally, the explainer video style you choose tells a lot about your business goals and your message. Instead of ‘what’s coolest of the lot’, select the one that best suits best your marketing campaign’s objectives. Your approach will ultimately generate more leads and increase sales, giving you better ROI.

When producing explainer videos, you are faced with two options. The first option is to make a video that people love to watch and share with one another and the second option is to make a video that you and your colleagues love. We suggest the first option!

Have you finally decided to include explainer video in your next marketing strategy? Wonderful! Then it’s time to hire an explainer video company now. Wait! Are you planning to hire a freelancing team? Well, so you are prepared to pay a good amount for the loss in the long run, right? Yes! Loss because there are certain disadvantages of hiring a freelancing team to create an explainer video for your business rather than getting a professional company.

Want to know what is going to hit you? Read on!

You should hire an animation company with a solid portfolio. Looking over the portfolio, try to determine whether their style could naturally represent your product. If the animation doesn’t match minimum standards, not only does the resulting explainer video fail to boost your product’s image, but it could potentially damage it by misrepresenting it.

Regardless of which industry it is that you are in, you will notice how people respond to more visual messages. Let’s take instructions as an example. If you’re part of the training department and there’s a new business process that you need to introduce to employees, what’s the best way for them to learn it?

Whether you are launching a new product or you want to explain about a complex idea to your audience, explainer video helps you present your message in a simple and graphically engaging manner which connects with your audience instantly.

Gone are the days when you have to read through tons of documents, blue prints and so on to figure out how a product or service works. Forget about spending hours and hours trying your best to explain about your idea to a potential investor or customer.