According to statistics, 90% of customers find short video explainers helpful in making decisions, with videos less than 15 seconds shared 37% more often than longer ones. And as of now, about 95% of businesses are using video explainers (in various styles) as a primary marketing tool.
Category Archives: Explainer Video
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Explainer videos have proven so effective with consumers that some companies have seen conversion rates as high as 81% when using them. When it comes to choosing what type of video is best for you, there’s a lot of choice available. Let’s go through some of the most popular and effective options.
Creating a B2B explainer video can be a quick and efficient way to show other businesses what you do. And, when video content is 1200% more likely to be shared than words alone, explainer videos become an invaluable tool for generating leads and gaining exposure.
We’ve all seen videos that go on for far longer than they need to. Others are unfocused, and bore the viewer or cause them to tune out. Your job as a video content producer is to tell a single, engaging story. To do this, you need to understand what story you want to tell.
For a creative agency, one of their most powerful tools to win high-profile clients is a proposal or a response to a request for a proposal (RFP). When it comes to hiring an agency to do video content, such as explainer videos or animations, companies are very specific as to who they bring on board. They want a team that can understand their business, their vision and their expectations from a video.
To stay ahead of the game, it is essential to watch out for the latest trends in explainer video production. Just like the fashion industry, video style evolves. So we’ve curated 25 amazing explainer video examples for you to take inspirations from for your next awesome project.
Explainer videos are made of many different styles. They can be animated which is made using a broad range of techniques and styles or they can be live-action which also include many different approaches or both of the above mixed together!
Companies are looking at almost a 60% increase in leads and sales after successfully implementing an audio-visual marketing campaign. They are also expecting to experience 49% faster revenue generation compared to their counterparts. With the advent of virtual reality, businesses are looking to take it even a bit further.
Explainers videos can be excellent tools for letting the audience know how a particular application or software functions, alongside its features and benefits. These short audio-visuals can grab any viewer’s attention instantly, explaining the complex concepts of software or online apps more simply. This type of videos, in turn, help enhance your brand reputation and build customer loyalty. For those who are thinking about their next app video, we’ve handpicked 10 of the top videos explaining about online application and software. They are well crafted and received…
It is somehow true and not true. There are many factors involved in the making of an explainer video and as part of the process, you are required to provide clear direction and brief to the production team. While you can probably guarantee a good result by hiring a large agency such as Leo Burnett, Ogilvy & Mather or Buck, you must have the capacity to cooperate with them.
