Category Archives: Animation

Diving into animation? It’s a huge, intricate, yet totally rewarding world out there! Stick to these 12 golden principles and you’ve got yourself a solid guide to rocking it. Be it nailing realism, getting those emotions just right or simply captivating your audience.

An animation storyboard is a visual roadmap that outlines the key elements of an animated production. It consists of a series of drawings or sketches that illustrate the major events, actions, and camera angles of a story. These drawings are arranged in sequence and serve as a guide for the animators, artists, and directors who will bring the story to life.

It serves as the blueprint for the entire project, allowing the creators to visualize and refine their ideas before committing them to animation. A well-executed storyboard can help identify pacing issues, plot holes, and inconsistencies in the story, which can save valuable time and resources down the line.

In recent years, the animation industry in Singapore has received significant government support, which has helped to boost its growth. The Infocomm Media Development Authority (IMDA) has launched several initiatives to support the industry, including providing funding and training for aspiring animators and studios.

The animation production scene in Malaysia is quite vibrant and dynamic in recent years. There has been a significant increase in the number of animation companies and studios in the country.

2.5D is an animation type that stands somewhere between traditional 2D and 3D. To create one, animators use compositing software and place 2D elements in 3D space to create the illusion of 3D Animation. 3D animation takes the concept of animation a step further and adds more depth to it.

While the current animation market is cluttered with computer-generated and generic looking videos, it has become challenging to stand out as a brand. To stay unique, many brands are returning to making old-school animation, not only because of their nostalgia and emotional impact but also their rarity.

If we had to add one other factor contributing to the growth of the animation industry, it would be the increasing interest of the audience. Animation is getting more sophisticated, and its use transcending to live-action, VFX, explainer videos, corporate presentations and more. Everything is simply becoming more and more dependable on it.

Well, you will agree with me on this! Metaverse and Crypto are two of the most complex topics to explain to an unfamiliar ear. They don’t know what in the ruddy heavens is Blockchain, how these technologies work, or how to even make sense of some avatars moving in a digital space shaping our future.

The animation is like playing a whole orchestra. Even one dysfunctional instrument could ruin the entire essence of your work, spilling water on days of hard work. We have jumbled up a list of 11 common mistakes that any animator should avoid if they want their work to sell, be watched, and get inspired by.

The use of animation is gaining popularity among Singaporean businesses due to two things. First, its uniqueness and captivating theme, and second, its ability to explain even the most complex topics in a fun and engaging way. Not to mention the worldwide shift in marketing trends over the past few years.