The Client
This 3D animated video is created for Global Industrial, an industry leader in providing private label and brand name industrial equipment and supplies to businesses throughout North America for over 60 years.
Global Industrial carries over 1 million industrial, material handling and business products which are sold through its website, corporate salesperson and catalogs available on smart devices.
Objective
Our client wanted to create a personal connection between their brand and the B2B buyers, to convey the message about how Global Industrial can become a partner in their businesses. The idea was to show different products under different settings with an emphasis on their online and mobile product catalogs. They wanted an engaging video with the potential to go viral.
How we did it
It was quite a challenge as we had to showcase more than 10 products from different categories under different settings.
Another challenge was to create an emotional connection without the use of any human characters. We did so by bringing the audience through buildings and background settings which are familiar to them. Below is the storyboard we created in Adobe Illustrator to show the client how the scene goes from one to another.
Due to some adjustments in the client’s branding materials, we had to incorporate some new design elements into the illustrations, without the usage of any characters.
Once the Client has signed off the storyboard, we created all the models in 3Ds Studio Max.
After that, we rendered some shots for the client to get a glimpse on how the models look like.
Then, we animated all the 3D models in 3D software and rendered the sequences using V-Ray renderer. The entire post-production was done in Adobe After Effects.
The music was also carefully selected in order to evoke emotion of the viewers and to maximize the impact.
The Result
This video went viral within a span of four months after our Client uploaded onto their website and Youtube channel. As of today, it has been watched more than 700,000 times, and it remains as one of the most watched videos on the client’s Youtube channel. As a result of the success of this video, we were engaged to develop a fully animated video to explain about how Global Industrial make procurement process – from product selection to application, easier.