The Client
Before we begin to introduce our client, let’s first talk about Ethereum.
Ethereum is a decentralized, open software platform based on blockchain technology which enables developers to build and deploy applications that run exactly as programmed without any downtime, censorship, fraud or third party interference.
Ethereum wants to create an ecosystem where everything works together seamlessly as part of its vision for a ‘world computer’ – and tokens are required to power it.
Our client, AIRSWAP, is the engine of the new token technology. It is a global token trading ecosystem that allows users to buy, sell and collect tokens. Built on the Ethereum blockchain and with the Swap Protocol, AIRSWAP gives users privacy, security, and choice on a global peer-to-peer trading network with no intermediaries and no trading fees. Users can browse tokens and connect with other users directly to trade.
Objective
The client wanted to introduce their newly launched platform and also explains it’s functionality and benefits in a short, informative explainer video. In terms of style, they liked simple shapes and transformations based on their branding materials which we thought was a great decision.
How we did it
After much research about their technology and platform, we designed two different sets of illustrations for the client to choose from.
Due to some adjustments in the client’s branding materials, we had to incorporate some new design elements into the illustrations, without the usage of any characters.
The Storyboard
While developing the storyboard, we took into consideration the shape transformations and seamless transitions in each scene to create a sophisticated, technological & minimalistic outcome that matches crypto currency concept.
The Result
The video had received great feedback from the client and their website visitors. To find out more about AIRSWAP, check out their website at AirSwap.io