Blog

Have you finally decided to include explainer video in your next marketing strategy? Wonderful! Then it’s time to hire an explainer video company now. Wait! Are you planning to hire a freelancing team? Well, so you are prepared to pay a good amount for the loss in the long run, right? Yes! Loss because there are certain disadvantages of hiring a freelancing team to create an explainer video for your business rather than getting a professional company.

Want to know what is going to hit you? Read on!

It’s time for the next video project! You need to finally remove the curtain and place your ideas on the table, right? Well, being the head of the corporate communications department, it is solely on you to come up with an innovative marketing strategy for the audio-visual medium.

It has to be unique as well as effective. While an expert corporate video company can best help you, here are some latest ideas for your project.

Recently, Kasra Design was featured highly among other video production companies by independent research firm Clutch. Clutch is based in Washington, DC and has the very thorough research on video production companies and other creative agencies.

In a joint collaboration with Tequila Singapore, our studio was awarded the task to produce a series of videos for the campaign, with each video targeting a different group – families, business travelers, expatriates and so on.

Fortunately, viewers’ perspectives have changed tremendously nowadays, particularly with the growth of digital and video marketing, we’re more open in the way we process information and the way we think.

We’re always looking for something new and out-of-the-box to watch.

You might wonder “What it Takes to Build an Animated Explainer Video?”. We’ve explained the process in this infographic based animated video.

We are delighted to introduce the ‘Freebies of the Month’, where we will create a set of vector characters and objects for you to use on your website and brand materials such as video, print ad, brochure and so on, without having to pay a dime.

You should hire an animation company with a solid portfolio. Looking over the portfolio, try to determine whether their style could naturally represent your product. If the animation doesn’t match minimum standards, not only does the resulting explainer video fail to boost your product’s image, but it could potentially damage it by misrepresenting it.

A good quality corporate animated video has the ability to not just inform but also engage and inspire audiences. Online users get attracted to a more visual spectrum so instead of reading text, they would rather watch a video and learn about what it is that they’re researching about.

Regardless of which industry it is that you are in, you will notice how people respond to more visual messages. Let’s take instructions as an example. If you’re part of the training department and there’s a new business process that you need to introduce to employees, what’s the best way for them to learn it?