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Marketing has grown leaps and bounds over the years, and videos have become a staple of most marketing plans. Strategists around the world believe this is one of the finest techniques on offer to maximize sales numbers and it continues to grow. Here’s more on this form of marketing and what it brings to the table for those who employ it.

We are back with good news. From now on, we will be publishing a free set of vector characters or objects every month. They are licensed under creative commons, so you can use it anywhere you want. If you made some cool animations with these characters, do let us know to watch your masterpiece.

Finally, the explainer video style you choose tells a lot about your business goals and your message. Instead of ‘what’s coolest of the lot’, select the one that best suits best your marketing campaign’s objectives. Your approach will ultimately generate more leads and increase sales, giving you better ROI.

When producing explainer videos, you are faced with two options. The first option is to make a video that people love to watch and share with one another and the second option is to make a video that you and your colleagues love. We suggest the first option!

These days, a company’s product or service has to compete against a herd of other brands’ messages in order to be heard by consumers. All too often, a brand can maneuver its way into the eyes of a consumer only to be misunderstood by its target audience. Companies are turning to utilize creative media such as explainer videos in order to stand out amongst their competitions.

Nearly 43% of the world now has Internet access and it is mobile. There are 3.65 billion unique global mobile users. Out of these numbers, 1.91 billion users own smartphones.

It’s no wonder that mobile apps are becoming more and more important in our daily lives. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store. Given that the fact that there are millions of apps available on app stores, how can you make your app stand out against your competition?

Have you finally decided to include explainer video in your next marketing strategy? Wonderful! Then it’s time to hire an explainer video company now. Wait! Are you planning to hire a freelancing team? Well, so you are prepared to pay a good amount for the loss in the long run, right? Yes! Loss because there are certain disadvantages of hiring a freelancing team to create an explainer video for your business rather than getting a professional company.

Want to know what is going to hit you? Read on!

It’s time for the next video project! You need to finally remove the curtain and place your ideas on the table, right? Well, being the head of the corporate communications department, it is solely on you to come up with an innovative marketing strategy for the audio-visual medium.

It has to be unique as well as effective. While an expert corporate video company can best help you, here are some latest ideas for your project.

Recently, Kasra Design was featured highly among other video production companies by independent research firm Clutch. Clutch is based in Washington, DC and has the very thorough research on video production companies and other creative agencies.

In a joint collaboration with Tequila Singapore, our studio was awarded the task to produce a series of videos for the campaign, with each video targeting a different group – families, business travelers, expatriates and so on.

Fortunately, viewers’ perspectives have changed tremendously nowadays, particularly with the growth of digital and video marketing, we’re more open in the way we process information and the way we think.

We’re always looking for something new and out-of-the-box to watch.