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Here is another freebie of the month. We’ve got 40 detailed shopping and cloth related icons for you.

It is somehow true and not true. There are many factors involved in the making of an explainer video and as part of the process, you are required to provide clear direction and brief to the production team. While you can probably guarantee a good result by hiring a large agency such as Leo Burnett, Ogilvy & Mather or Buck, you must have the capacity to cooperate with them.

A very crucial part in the production of video or animation is the storyboard stage. The team you hired to do your video will most definitely send you storyboard sketches or illustrated storyboard to show you the visual ideas they have for the video.

Putting together an explainer video is a big task. You may want to cut a corner and produce the video yourself. This is the temptation if you want to cut costs, save time or wield soul control over your content output. However, all too often, self-produced explainer videos can prove to be a waste of energy.

The most important ingredient in the production of your corporate video is the script. Content is King! If the dialogue is engaging, informative and well structured, then you are half way to a fantastic end product. Here are 6 top tips on how to put together a quality script.

Marketing has grown leaps and bounds over the years, and videos have become a staple of most marketing plans. Strategists around the world believe this is one of the finest techniques on offer to maximize sales numbers and it continues to grow. Here’s more on this form of marketing and what it brings to the table for those who employ it.

We are back with good news. From now on, we will be publishing a free set of vector characters or objects every month. They are licensed under creative commons, so you can use it anywhere you want. If you made some cool animations with these characters, do let us know to watch your masterpiece.

Finally, the explainer video style you choose tells a lot about your business goals and your message. Instead of ‘what’s coolest of the lot’, select the one that best suits best your marketing campaign’s objectives. Your approach will ultimately generate more leads and increase sales, giving you better ROI.

When producing explainer videos, you are faced with two options. The first option is to make a video that people love to watch and share with one another and the second option is to make a video that you and your colleagues love. We suggest the first option!

These days, a company’s product or service has to compete against a herd of other brands’ messages in order to be heard by consumers. All too often, a brand can maneuver its way into the eyes of a consumer only to be misunderstood by its target audience. Companies are turning to utilize creative media such as explainer videos in order to stand out amongst their competitions.

Nearly 43% of the world now has Internet access and it is mobile. There are 3.65 billion unique global mobile users. Out of these numbers, 1.91 billion users own smartphones.

It’s no wonder that mobile apps are becoming more and more important in our daily lives. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store. Given that the fact that there are millions of apps available on app stores, how can you make your app stand out against your competition?