The objective
This is the first video we created for Tigerair’s (now known as Scoot) “I Should Have” Campaign in 2014, in collaboration with Tequila Singapore, a TBWA Group Company.
The short video narrates the story of a mother who went on a family trip at the beach but was stuck in the rain throughout their stay, until the day they were checking out. With TigerAir, the family can now easily go to the holiday destination again at cheap fares, and stand the chance to win one year’s worth of flights.
The characters used in this video were carefully tailored. We gave each character a unique personality, and specific color palette were used in each scene to give a cool contrast.
The result
The video received very good response, with over 200k views within the first 3 months after our client launched the campaign. It was the most viewed video on Tigerair’s Youtube page.