Business animation is a great and creative way to present information and ideas in the world of business. It refers to the process of designing images or objects for the purpose of communicating information, entertaining, or promoting a product or service. On the other hand, live-action videos have some serious disadvantages, but animation offers a lot of flexibility and imagination that can be useful for almost any business.
Business animation is a general term that encompasses 2D animation, 3D animation, motion graphics, and whiteboard animation. These techniques are used in the creation of attractive content that can help in grabbing the attention of the audience and convey information in a better way than the use of simple graphics or text.
Where is Business Animation Usually Used?
Explainer Videos: These types of animations are used to explain products or services that may be complex to a large number of people who may be interested in the product or service.
Training and Onboarding: Organizations employ animation to develop captivating and interesting training content which can be useful in the learning process and boost the knowledge retention among the workers.
Marketing and Advertising: Business animations are very easy to share on social media platforms, thus increasing the exposure of the business and its products.
Thus, using the advantages of animation, companies can convey their messages, attract the attention of consumers, and fulfill the objectives of marketing and communication.
Types of Business Animation
Business animation is a powerful medium for storytelling and communication, offering various styles to suit different needs and objectives. Let’s dive into the key types of business animation:
2D Animation
2D animation is an evergreen and versatile technique of making animated films that puts characters into a two-dimensional world. It is best suited for explainer videos, marketing, and educational infomercials as it achieves simplicity and creativity.
The production entails coming up with flat images that can be drawn by hand or through a vector that can be altered frame by frame. This style is cheap and quicker to produce than 3D animation; therefore, recommended for projects with little budgets and time constraints. This is a good aspect especially in a 2D animation because it is easy to comprehend and get the message across to the audience.
3D Animation
3D animation is a step up from 2D bringing in the third dimension of depth and thus, the entire experience is more realistic. It is widely used to create product demonstrations, architectural renderings, and more specifically technical illustrations.
The technique involves building models that are in 3-D that can be animated to look like real life movement and contacts. 3D animation is more costly than the 2D one, but it provides better and more complex result because of its realistic representation. The capacity of indicating detailed views and complex viewpoints makes it perfect for businesses that need rich visuals and accuracy, including engineering, architecture, and sophisticated product design.
Motion Graphics
Motion graphics therefore refer to the animation of graphic components in a video; text, shapes, and icons, among others. This style is particularly suitable for business and industry, statistics and data representation, and logo animations.
To elaborate, motion graphics are a good way to convey information and make it easy to understand and watch at the same time. They are most effective in converting intricate data into visually appealing infographics, thus improving the viewer’s comprehension of the subject matter. The kinetic feel of motion graphics ensures that they grab the attention of the viewers immediately, which makes them suitable for delivering succinct messages that require the targeted audience’s attention for a short period.
Whiteboard Animation
Similar to using a whiteboard where one draws as they explain, whiteboard animation involves the creation of story visualizations on a whiteboard. It is best used for explainer videos, training, and instruction-set content.
Whiteboard animations read in a simple, sequential manner, making it easy to grasp the content being explained. The uniqueness of the hand-drawn art also makes the video more friendly and personal and this makes anyone watching the video to watch it to the end. It is a very useful tool for businesses that need to communicate technical data in an engaging and easy to understand manner. It is also cheaper than the other types of animations like the 2D 3D and motion graphics animations.
Need Business Animations?
We are an animation studio with more than a decade of experience in producing award-winning business animations. We created over 2000 animated videos for small, medium and Fortune 500 companies. Get in touch with our team here: KasraDesign.com/Get-a-Quote
Make it Fun to Watch
Business animation should never be dull. Injecting humor can make your message more engaging and memorable, enticing viewers to take action. A well-placed joke or playful character can turn a standard corporate message into an entertaining experience, creating a positive connection with your brand and encouraging shares and conversions. Keep it light, fun, and relatable to capture and hold your audience’s attention.
Top 5 Examples Business Animation Examples in 2024
Threado
Threado is a fast-growing SaaS company that recently published a fun collage animation for its platform. This business animation successfully combines collages with 2D characters that are associated with Threado’s brand identity. Every character is developed to have a touch of the company and portray its personality. The animation uses bright and dark backgrounds combined with well-designed smooth 2D characters, which makes the video engaging and understandable. There is a clear focus on on Threado’s identity and branding throughout the animation. A great example to refer to for your next business animation.
Discord “Safety Under The Stars”
Discord teamed up with Noodle Animation to visualize their Teen Safety series.
Google Chromebook Explainer
Noom // YoYo
Uiflow
Kasra Design crafted a unique business animation for Uiflow. A no-code platform that merges data, design and development into one visual interface. The animation combines abstract 3D elements with cel animation to vividly illustrate the challenges enterprises face and introduce Uiflow’s groundbreaking solution. This creative approach effectively showcases how Uiflow enables developers to build secure, scalable, and custom applications quickly, seamlessly integrating components into existing systems.
Benefits of Using Animation in Business
Animation is a very effective method as it opens a number of opportunities for businesses, thus being an important means of communication and marketing. The most apparent benefit of its use is the ability to capture the audience’s attention with a compelling narrative.
Animation engages viewers with bright colors and the movement of objects, which helps organizations effectively deliver their messages. This is important in today’s environment given that consumers are exposed to content from all angles. Animated videos can, therefore, cut through the clutter, engage the audience, and communicate the intended messages, especially if the concepts are complex.
A final advantage of animation is that the content is easy to understand since sometimes it is difficult to explain certain concepts. Whenever there is an exchange of technical information, facts, and complex procedures, it may be hard to share such information via conventional channels. Animation simplifies such issues making them easier to comprehend and to share through simple and more attractive content.
Thirdly, animation is affordable and versatile, and it can be done in a number of ways and at different levels depending on the clients’ requirements and resources. It is flexible and can be easily changed or even modified if needed, making it ideal for meeting long-term business requirements. Also, animated content makes consumption easier and memorable, the creativity of graphics appeals to the target audience and makes companies memorable to the target consumers.
Need Business Animations?
We are an animation studio with over ten years of experience in delivering awesome award-winning business animations. We have produced more than two thousand videos for small businesses, medium businesses, and even the big enterprises of the Fortune 500 list. Contact our team here: KasraDesign. com/Get-a-Quote