The Objective
The objective of the Spryng animation presentation was to demonstrate the features and advantages of their world’s leading active pneumatic compression system. The Spryng team wanted a hyper-realistic 3D animation of their product and wanted to focus on the special aspects of the product.
They needed to show how this device works and how it improves muscle performance as well as decreasing the chance of getting an injury. They also wanted the whole video to look interesting to watch and not to look like a typical how-to video.
The Process
We first took time to get familiar with the technology of Spryng and worked with the product development team to get more details. Having this in mind, we have designed a storyboard which would best illustrate the major benefits of using Spryng without compromising the aspect of visual representation and technical correctness.
In the next stages, our 3d modeling team and 3d animators worked together to bring the entire storyboard to life. This was the most time consuming part of the project.
Once the animation sequences were ready, everything was pulled into post-production software for further enhancement, as well as adding music and voice-over to the entire animation. We also used overlay motion graphics to explain the use of Spryng and the effects it can have on muscle soreness. We ensured that all elements were smoothly incorporated into the animation.
