Whiteboard
Animation
WHITEBOARD BASED VIDEOS
CAN TAKE YOUR VIDEO
MARKETING TO NEXT LEVEL.
What is Whiteboard Animation?
As the name suggests, whiteboard animation is a type of animated video that uses whiteboard and marker to visualize ideas and messages. This type of video looks simpler than the usual 2D or 3D animation which makes it easier to understand. Less distraction means it is more focused on the message of the video rather than its graphics.
Whiteboard animations can be silent or accompanied by a voice over and music. The latter is recommended as it engages the audience more and tend to convince them better.
Benefits of Whiteboard Animation
Whiteboard animation has numerous benefits for a business. Here are some points that makes it a very interesting choice of video:
- It is cost-effective. As compared to other types of animations such 2D, 3D, motion graphics or stop motion, the simple nature of whiteboard animation makes it less expensive to produce.
- More focused on the topic. It helps explaining very complex and complicated topics easily without boring the audience.
- Less production time. Since this type of animation is easier to make, therefore it takes lesser time to produce. This will result in you getting your video sooner.
- It just looks cool. Many people like this style of video. Whether it reminds them of their childhood or school time, scribbling is their favorite drawing method.
Steps involved in whiteboard video production
- Writing the script
- Style Frames Preparation
- Storyboard Development
- Voice Over Recording
- Animation
- Post Production & Edits
- Sound & Music
- Delivery
Things to remember when making whiteboard animation
Just like other types of videos, there are things to keep in mind when making a whiteboard animation. Here are a few tips:
Make up your mind on the message. Changing topic, approach or objective halfway through the production will be costly and delay the delivery of the video. So please make sure you have a concrete message strategy.
Make sure it is a custom video. Some whiteboard studios tend to re-use or recycle graphics for their clients. This leads to having a less than stellar video. You want to make sure your video is unique and made from scratch.
Go for Voice Over. Voice over is a great tool to grab the attention of the audience and keep them hooked to the video. It helps visualizing the message better as well. So you’d want your production studio to include voice over in their proposal.
Pick the right whiteboard animation studio. Rushing into hiring a studio might lead to disappointment and a waste of your budget. Compare portfolios and do a thorough research before selecting your production team. Always look for unbiased verified testimonials.
What types of whiteboard animation is available?
There are 2 types of whiteboard animations currently available in the market:
Black & White. This type of video only uses 2 colors – white and black, in its graphics.
Colored. This type uses colored graphics.
Do You need A Whiteboard Animation?
We have years of experience in creating successful whiteboard animations. Please use the contact form below to get in touch with our team for a free consultation session.
Joe Ochoa
Video Lead - PatientPop
“Kasra Design team delivered a high-quality video that met all requirements and expectations. They managed a fluid workflow, moving through each element of the project at a swift pace. The team was flexible and transparent, two key characteristics of their above-average customer service.”
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