Corporate videos have always been the cornerstone of every successful video marketing campaign. Their strength lies in the unique ways they enable you to connect with your target clients and customers, with creative styles that resonate with them at an emotional level.
If you’re contemplating using corporate videos in your video marketing campaign, you’re in the right place! We’ve curated 20 outstanding examples across different styles to inspire your next video production project.
So without any ado, let’s jump in!
Corporate Video Types To Expect in 2025
Live-Action Videos
Yes, AI is making videos so real we can consider them as Live-Action, but they are far from perfect. Live-action videos feature real people with real environments and are mainly used to build an authentic connection with the target audience. They humanize your brand and help you win the audience’s trust quickly. Generally, live action videos are ideal for commercials and product highlights.
Interview-Style Videos
These are the type of video that you most often see companies using in their advertising campaigns. Such videos often feature company owners and employees speaking directly to the viewers. Interview style videos are mostly used to share an insider’s perspective with the audience, adding somewhat more credibility to the brand’s image.
Interview with Overlay Graphics
Such videos combine interviews with motion graphics or text overlays, making them ideal to turn complex and technical topics into digestible content. The use of graphics and animated components also add more visual appeal to the videos which enhances storytelling.
Fully Animated Video
Well, these are just what the name says. Animated videos could be either 2D, 3D, or a mix of both. They are generally best for explainers, as well as breaking down abstract ideas into creative, digestible, and versatile content that is understood and loved by everyone.
Live-Action + Animation
These types of videos combine the relatability of live-action with the limitless creativity of animation, providing limitless opportunities to present your content in unique ways. Other than adding high visual appeal to your videos, this combination enhances your storytelling in ways you never imagined. Brands used lot of these corporate videos in 2024, so the demand should continue as we enter 2025.
Social Reels Style Videos
These types of videos have been super popular in 2024, so there is no doubt the trend will continue in 2025. TikTok & YouTube Reels style videos created for social media platforms exclusively. Such videos are fast-paced and mobile-optimized, used to attain reach to a wider audience. These videos also have high chances of going viral on social platforms and are currently an important part of every video marketing strategy.
AI Corporate Videos
We expect to see more AI-generated videos integrated into corporate videos in 2025. However, as we experienced in 2024, they have not added significant value for any brands. The recent Sora review by Marques Brownlee also demonstrated that this technology is not going to be game-changing.
So, while we will see more of these AI-generated videos, they will not be usable as reliable corporate videos for brands.
Top 20 Corporate Videos to Inspire You in 2025
1. Service Now
If you are looking for a corporate video, contact Kasra Design’s team here: KasraDesign.com/Get-a-Quote
2. Spotify – Classics
This fully animated ad is created for Spotify by 1stAve Ba, an Argentinian production agency that’s no stranger to managing high-budget Hollywood productions. The video meticulously blends unique typography with excellent motion graphics, smooth transitions, and a great script, throwing in all that’s needed to create a perfect animated ad. Not to mention, it gets the point across quite conveniently.
3. Dell Technologies
This live-action ad is produced by the ArtOfficial Agency for Dell. The video specifically promotes Dell’s focus on circularity and sustainable business practices, aimed towards promoting the company’s image as an environmentally friendly brand. The video is plain, simple, and direct, with crisp visuals and an engaging script that doesn’t fail to capture attention. It’s minimalism and impactful storytelling at its finest.
4. Samsung | Olympic
This ad created for Samsung by Bleck Film is one of the best examples to follow for a live-action corporate video. It combines exceptionally well-executed cinematography with a subtly humorous script, turning a simple message into an engaging piece of content that feels like a mini-movie.
5. Studio Traces
Studio Traces is another beautiful live-action corporate video that encapsulates the whole journey of the interior design brand into a meticulously crafted story, aided by excellent visual shots. The video is more of an interview style, combined with cinematic videography to increase its overall appeal. It looks more like a mini-documentary than a corporate video—just the way it should be.
6. Petronas
Dubbed in the Malay language for the company’s local employees, the video emphasizes the importance of maintaining operational integrity while upholding a strong commitment to safety and reliability at Petronas, a leading Malaysian oil and gas company. The script and overall production adopt a polished and professional narrative with an authentic appeal, designed to resonate with the audience on both an intellectual and emotional level. Through a touching story, the video effectively conveys the company’s message to its employees.
7. Apple | Flock
FLOCK is a highly creative ad produced to promote Apple’s own browser, Safari. Although the video has excellent live-action footage, it’s still the animation here that takes the center stage. The combination drives the whole narrative and message without the utterance of a single word, perfectly showcasing what could be achieved with just visuals if you have a super creative team in place.
8. Pexip
This corporate video focuses on all key aspects of effective storytelling visually as well as verbally. It refers to all the main pain points of the target audience in the first few seconds, and presents the product as a solution that provides users ultimate privacy and control. The quality of production is absolutely outclassed and can be noticed easily in just the first few frames.
9. Berendsen
10. The DHL Box Seat
11. Samsung Neo
12. Wix with Will Ferrell
What’s the first thing that comes to mind when you hear the name Will Ferrell? Side-splitting laughter? Absurd comedy? Clueless confidence with childlike charm? Or maybe all? Well, you’re up for a surprise, this video has nothing ‘Will Ferrell’, yet everything ‘Will Ferrell’!
Wix beautifully merged subtle humor with an effective corporate message in this video, turning a usually skippable video into an engaging piece with chuckle-worthy moments spread out here and there throughout the minute-long playtime. It’s an ad that feels like an ad, yet cannot be skipped.
13. Asphaltgold x Nike
Produced by Stories2tell, Asphalt x Nike ‘The Auction’ is a straightforward video that mainly relies on suspense for the first 30 seconds and then immediately presents the product towards the end, boasting it as something so valuable it could be sold in an auction. It’s minimalistic, to the point, and makes the statement it wants to make. It’s one of the simplest examples of a corporate video ad out there.
14. SunPower Equinox
15. Samsung – S23
Ah, the classic Samsung ad where they brutally make fun of Apple’s battery life without taking the brand’s name. I mean, do they have to? It’s been going on for quite a while from both sides, and it’s hilarious. Watch at your own risk if you’re an Apple user.
16. Wix
17. Cammilli
Have a client in the jewelry industry? This is the perfect example to get inspiration from for your next advertising project. Without utterance of a single word, the video captures the very essence of what jewelry is about, showing beauty, class, and aesthetics in every frame. Nothing’s overdone here.
18. Wix Studio – AI Capabilities
We have come a long way in the world of video production, and nothing yet beats the magic of excellent, fully animated videos when it comes to explaining concepts. This video is a classic example of why! It makes a very balanced use of typography and motion graphics to showcase all the product features in an extremely cohesive and structured way, setting the stage for a compelling CTA towards the end.
19. Nike | Year in Review
This 40-second video was created for Nike by R/GA. Just like any other ‘year in review,’ it’s fast-paced, vibrant, and packs a great message that’s central to the whole narrative. The seamless transitions and awesome music in the background are just a cherry on top. Such videos are perfect for social media ads.
20. Spotify – Sanremo
Need a Fantastic Corporate Video for Your Business?
You are at the right place. Kasra Design has been creating award-winning videos for over a decade. We have successfully delivered over 2,000 videos for hundreds of industries. From manufacturing corporate videos to healthcare, insurance, and fintech, our team has valuable skills in understanding your industry to plan the best approach.
Get in touch with our team to discuss your corporate video requirements at: KasraDesign.com/Get-a-Quote
Wrapping Up
As the diversity of corporate videos continues to empower video marketing campaigns in 2025, it’s important to choose the format that aligns with your goals the best. By selecting the right format, you can ensure that your campaign is as impactful as it’s memorable, generating lucrative outcomes for your business through increased customer engagement, trust, and overall conversions.